In WhatsApp Marketing, personalizing messages is the best way to stand out from the competition. The WAPI extension allows you to send bulk messages with a human touch thanks to the use of variables and custom fields.
By simply inserting tags like [name], [phone], [field3], [field4], or [field5], each message automatically adapts to your contact list, creating a close and professional communication.
How to Structure Your Data
When preparing your CSV/Excel file to import into WAPI, organize your columns in this order:
| name | phone | field3 | field4 | field5 |
|---|---|---|---|---|
| Maria | +59170000001 | Santa Cruz | Internet Plan | VIP Client |
| Carlos | +59170000002 | La Paz | TV Promo | New Client |
| Sofia | +59170000003 | Cochabamba | Online Course | Student |
👉 This way, WAPI will always prioritize the name first, then use the phone number along with other fields.
Practical Examples
1. Welcome Message
Hello [name] 👋
This is your registered number: [phone].
We know you are in [field3], and we have a special promotion for [field4].
Thank you for being [field5].
Real result for Maria:
Hello Maria 👋
This is your registered number: +59170000001.
We know you are in Santa Cruz, and we have a special promotion for Internet Plan.
Thank you for being a VIP Client.
2. Purchase Confirmation
Hi [name]!
Your order has been confirmed with the number [phone].
Product: [field4].
Category: [field5].
3. Event Reminder
Hello [name],
We are waiting for you tomorrow in [field3].
Your registered number is [phone].
Category: [field5].
Benefits of Using [name] and [phone] First
- Stronger connection: the customer sees their name first, building trust.
- Clear identification: the phone number works as a secondary reference.
- Flexibility: other fields like
[field3],[field4], and[field5]can hold useful information such as city, service, category, or client status.
Conclusion
By organizing your database with the structure [name] → [phone] → [field3] → [field4] → [field5], you ensure that WAPI sends bulk messages in a more organized, personal, and effective way.
This simple strategy transforms your WhatsApp Marketing into a personalized communication channel, boosting trust and increasing your campaign response rate.